Behind Space - Coffee Shop Brand Identity

Behind Space
A Place that reflecting our mind
Behind Space is a place boasting a unique atmosphere, blending captivating vintage vibes with refreshing modern nuances. An ideal setting to delve into the reflection of hidden self-worth behind the mind. Or perhaps, simply to savor a special cup of coffee to kickstart or conclude your day.

Through a lengthy journey, we've crafted a visually stunning identity. Each element designed with authentic, impactful, and captivating characteristics. An identity that not only reflects the brand in its entirety but also embodies the brand's story and philosophy in every detail. We Believe that reflecting our value in Behind our mind could give us some insights that could be upgradely profitable in the forward. 
The notion of "Behind" represents acceptance and encourages us to embrace our unique journey and pace. More than just lagging behind, "Behind" illuminates perspective, revealing that what may appear as delay can actually be a significant step forward. Being in the "Behind" phase teaches us patience, emphasizing that true achievement and fulfillment cannot be instantly attained, but rather through perseverance and time.

In essence, "Behind" holds the power to ignite various inspiration in our lives.

We decided to integrate the philosophical concept behind the word "Behind" with the unique characteristics of the brand. This helps create a visually compelling identity that not only resonates emotionally but also brings the audience closer to the brand.

Our inaugural branding project in the Food and Beverage industry alongside Behind Space!

We have successfully infused and executed the brand identity into products with captivating visuals. Elevating the brand value to a higher level of professionalism and competitiveness.

Through an extensive creative process, we have ensured that the brand is easily recognizable and memorable to consumers. By harmonizing aesthetics and maintaining brand philosophy coherence, we believe we can deliver a consistent and impactful visual experience to consumers.

What does "Behind" mean to you?

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Art Direction & Graphic Design: Reyhan Regisha
Motion Designer : Muhammad Anugrah
Copywirter : Assa Jauza
Behind Space - Coffee Shop Brand Identity
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